The Games in Coventry were the second largest ever attracting 59 teams and 2650 registrations, and with 190 volunteers, the Games family exceeded 2800 people. Team Coventry (adults) also grew from a small team of 5 or 6 athletes to over 20, and it is hoped more will join after a successful Games.The Games Donor Run, supported by the UCWH NHS Charitable Trust, based in the Coventry’s War Memorial Park, pulled in 2000 runners, the largest in Transplant Sport’s history. The event generated some 8000 bed nights across the University of Warwick and several hotels spread over a period of 4 to 5 nights bringing an Economic Impact to the Region of approximately £2.4 million.
Direct economic impact to Coventry
In addition to social impact of promoting the benefits of organ donation and celebrating the Gift of Life, the media impact for the Games was excellent, with a reach of 700 million opportunities to see, read or hear about the Games and related messaging. Highlights included Doctor Raj on BBC Breakfast on the opening day of the Games, coverage in every UK TV region, plus an appearance on the One Show.
This was Coventry’s second Games, the first in 2009. With it’s many sporting facilities, outstanding cathedral, Transport Museum, modern theatre and leafy Warwickshire suburbs, Coventry was a place that many of the Games participants looked to revisit as tourists!